Weekly Command Center
The brain feeds the body — open the sheet, orient the meeting
Weekly Schedule
Monday · Episode Drop · 7:00 AM ET
Tuesday · Team Meeting · 10:00 AM–12:00 PM ET
Thursday · FNL Prep · 11:00–11:45 AM ET
Friday · Team Meeting · 10:00 AM–12:00 PM ET · FNL Live · 7:00 PM ET · Post-Live Debrief · After 7PM
Tuesday Meeting
Analytics Review + Week Strategy
Review Monday's 7AM drop performance. Assess what landed, what didn't, and lock in the week's priorities.
Meeting · Tuesday 10:00 AM ET · Episode drops every Monday · 7:00 AM ET
Episode Performance
📊 YT StudioImpressions
Impressions CTR
Views (this ep)
Watch Time hrs (this ep)
Avg View Duration
Avg % Viewed
Subs Gained (this ep)
Current Total Subs
Monday Drop — Impressions → Watch Time
Fill in Impressions, CTR, Views, and Watch Time to see the funnel.
Channel Health
Last 28 days
Views (28-day)
Views (Last 48hrs)
Watch Time hrs (28-day)
Monthly Audience
Subs Gained (28-day)
Subs Lost (28-day)
Net Subs (28-day)
RSS.com
📊 RSS.comThis Episode · Monday's drop
RSS Downloads (24hr)
RSS Downloads (All Time)
Whole Show · Overview page
RSS Downloads (24hr)
RSS Downloads (7-day)
RSS Downloads (30-day)
30-day vs Previous Period
RSS Downloads (All Time)
RAS (Last 3 Episodes)
Top Sources · Apps, Directories & Browsers
Top Source #1
Source #1 %
Top Source #2
Source #2 %
Top Source #3
Source #3 %
Spotify
📊 Spotify for CreatorsThis Episode · Monday's drop · Since published
Spotify Plays
Spotify Audience
Spotify Consumption Time
Spotify Avg Consumption Time
Spotify Comments
Spotify Completion Rate
1st Quartile %
2nd Quartile %
3rd Quartile %
Whole Show · LAST 30 DAYS
Spotify Plays (30-day)
Spotify Audience (30-day)
New Listeners
Returning Listeners
Spotify Impressions (30-day)
Conversion Rate
Avg Completion Rate
Spotify Followers Gained (Last 30 Days)
Spotify Consumption Time (30-day)
Spotify Avg Consumption Time (30-day)
Spotify Comments (30-day)
Apple Podcasts
📊 AppleThis Episode · Monday's drop · All Time
Apple Listeners
Apple Engaged Listeners
Apple Plays
Apple Avg Consumption %
Apple can run up to 72 hours behind. If Monday's episode is not showing yet, leave these blank and fill them in Friday.
Whole Show · Calendar month
Apple Followers
Apple New Followers
Apple Listeners
Apple Engaged Listeners
Apple Plays (month)
Apple Time Listened (hrs)
Listening from Followers %
Social Following
ALL TIME TOTALS
YouTube Subs
Facebook Followers
Instagram Followers
TikTok Followers
LinkedIn Followers
Spotify Followers (All Time)
Apple Followers
Apple Reviews
Friday Night Live Performance
📊 YT StudioDiscovery — How people found the live
Impressions
Impressions CTR
Engaged Views from Impressions
Retention — How long they stayed
Watch Time (hrs)
Avg View Duration
Avg % Viewed
Live Audience — Who showed up
Peak Concurrent Viewers
Unique Viewers
Views (total)
Growth — What the live produced
Subscribers Gained
Concurrent % of Subs
Impressions → Watch Time Funnel
Fill in Impressions, CTR, Engaged Views, and Watch Time to see the funnel.
Analytics Insight — Baseline Report
Phase 1 · Building Your Baseline
0/4 weeks collected · Phase 2 unlocks after 4 Tuesdays
Keep filling in the analytics every Tuesday. After 4 weeks, the hub automatically calculates your averages and starts telling you what the numbers mean.
Episode Debrief
What Worked
What to Elevate
What Drove This Week's Numbers?
Your reflection — builds the baseline
This Week's Priorities
ThriveWell Journey
✓
Next episode topic confirmed
Guest booked or solo format decided
✓
Episode outline / talking points drafted
✓
Clips from last episode cut and scheduled
YouTube Shorts, Reels, LinkedIn
✓
Newsletter written and scheduled
Monthly —
✓
SEO tags, description, show notes updated
✓
Listener engagement reviewed (comments, DMs)
SoundStage / FAYEWAY
✓
Follow up on SoundStage pipeline leads
✓
Client onboarding checklist reviewed
✓
SoundStage client deliverables due this week
✓
Pinnakle Media coordination confirmed
FAYEWAY Media Business
📋 Open SoundStage Portal
SoundStage Client Updates
📋 Open SoundStageClient updates, deliverables, issues
Revenue closed
FAYEWAY Operations
Action Items — ThriveWell + FAYEWAY
Task
Owner
Due
Meeting Agenda
Add topics before the meeting · check off as you go · incomplete items carry forward
Meeting Notes
L. Michael's Notes
Evan's Notes
Fathom Notes
Paste full transcript — analysis runs automatically
Thursday Meeting
Friday Night Live Build + Prep
Lock in everything for tomorrow's live. Topic, format, talking points, platform readiness, and promo push.
Meeting · Thursday 11:00 AM ET · Friday Night Live · Friday 7:00 PM ET
Friday Night Live Details
📋 Open FNL TrackerEpisode / Topic
FNL Title
Core Theme / Angle
Guest (if applicable)
Go-Live Time
Talking Points
Platform Readiness
Pre-Live Checklist
Mark platforms live
YouTube
Riverside
LinkedIn
Facebook
Instagram
✓
YouTube stream scheduled — title, thumbnail, description
✓
Riverside session created and test run complete
✓
LinkedIn event / post scheduled — 2hrs before live
✓
Facebook promo post scheduled
✓
L. Michael's talking points finalized and confirmed
✓
Guest confirmed, briefed, and link sent (if applicable)
✓
Lighting, audio, and camera tested
✓
Countdown / reminder story posted to social
✓
CTA for Monday drop prepared for end of live
Action Items Before Friday
Task
Owner
Due
Meeting Agenda
Add topics before the meeting · check off as you go · incomplete items carry forward
Meeting Notes
L. Michael's Notes
Evan's Notes
Fathom Notes
Paste full transcript — analysis runs automatically
Friday Morning Meeting · 10:00 AM–12:00 PM ET
Strategy + Monday Drop Setup + FAYEWAY
Two hours. ThriveWell Journey and FAYEWAY Media business. Monday's episode gets locked and ready before you leave this meeting.
Meeting · 10:00 AM–12:00 PM ET
Drop · Mon 7:00 AM ET
FNL Tonight · 7:00 PM ET
Next Episode Details
📋 Scheduled Guests
Episode Info
Episode Title
Episode Number
Guest / Format
YouTube Title
Thumbnail Blurb
Alternate Blurb
Alternate Blurb 2
Monday Drop Checklist
✓
Episode recorded on Riverside.fm
Already completed before this meeting
✓
Episode edited and exported
✓
Show notes written and approved
✓
Thumbnail designed and uploaded
✓
SEO title, tags, and description finalized
✓
Scheduled in hosting platform — Monday 7:00 AM
✓
Social posts queued — YouTube, LinkedIn, Facebook, IG
✓
Email newsletter written and scheduled
Monthly —
✓
Clips cut for short-form
YouTube · LinkedIn · Facebook · IG/TikTok
SoundStage Updates
Client updates / deliverables / issues
New leads
Revenue closed
FAYEWAY Operations
Weekly Analytics Wrap
Full week review — how did we move?
Episode Downloads (week)
Total Downloads (all-time)
RSS Total Downloads (week)
YouTube Views (week)
YouTube CTR (episode)
New Subscribers (week)
SoundStage Active Clients
New SS Leads
Revenue Closed
FNL Impressions CTR
FNL Avg View Duration
FNL New Subs from Live
Week Direction — Downloads
Week Direction — YouTube
What moved the needle this week?
Action Items — ThriveWell + FAYEWAY
Task
Owner
Due
Meeting Agenda
Add topics before the meeting · check off as you go · incomplete items carry forward
Meeting Notes
L. Michael's Notes
Evan's Notes
Fathom Notes
Paste full transcript — analysis runs automatically
Friday Post-Live · Right After 7PM · 15–30 Minutes
Friday Night Live Debrief
Fast debrief while everything is fresh. What landed, what needs to be elevated, what you are taking into next week.
Tonight's Live — What Happened
Tonight's Episode
FNL Title / Topic
Format
Guest (if applicable)
Actual Go-Live Time
Platform Numbers
YouTube Peak Live
YouTube Total Views
LinkedIn Reach
Facebook Reach
Avg Watch Time
New Follows
Debrief — While It's Fresh
What Worked
What to Elevate Next Time
Quick Action Items
Task
Owner
Due
Meeting Notes
L. Michael's Notes
Evan's Notes
Fathom Notes
Paste full transcript — outside analysis runs automatically
Meeting Log
Saved Meeting History
Every saved meeting is logged here. Click any entry to expand and review the notes.
No meetings saved yet. Save your first meeting to start building the log.
Operations Manual
How This Hub Works
The complete guide to running FAYEWAY Media's weekly operation. Read this before your first meeting.
What This Hub Is and Why It Exists
This is the FAYEWAY Media Meeting Hub — the central operating system for The ThriveWell Journey podcast, Friday Night Live, and SoundStage. It lives at meetings.fayewaymedia.com and runs on two screens simultaneously — L. Michael's and Evan's.
The hub exists because building a media company requires two things most teams never do together: consistent execution and honest data. Every week this hub captures what happened, what the numbers say, and what needs to happen next. Over time it builds a picture of what is working and what is not — and surfaces that picture automatically.
It syncs between devices in real time. When one person saves, the other screen updates within 5 seconds. Meeting history is permanent and stored in Firebase.
The Four Meetings — Purpose and Structure
Tuesday · 10AM — Analytics + Strategy
This is the most important meeting of the week. You are looking at real numbers from the Monday episode drop and the previous Friday Night Live. The purpose is not to celebrate or panic over numbers — it is to understand what they are telling you and decide what to do next.
What happens: Fill in the Weekly Command Center first. Then review all four analytics cards — Episode Performance, Channel Health, RSS Platforms, and Friday Night Live Performance. The Fathom transcript analysis runs automatically and surfaces an outside perspective on what the numbers and meeting conversation reveal together. Set the week's #1 priority before you leave the meeting.
Thursday · 11AM — Friday Night Live Prep
This meeting has one job: make sure Friday Night Live is ready to execute. Topic confirmed. Format decided. Guest briefed if applicable. Stream set up on YouTube and Riverside. Thumbnail blurb locked.
What happens: Work through the FNL Prep checklist — every item has a reason. If something is not checked, it is either not done or not applicable. Unchecked items that need follow-up go on the meeting agenda and carry forward. Paste the Fathom transcript after the call for the outside perspective.
Friday · 10AM — Strategy + Monday Drop Lock
Everything for Monday's episode drop gets locked in this meeting. Title finalized. Thumbnail approved. Show notes done. SEO tags in place. Scheduled in the hosting platform for 7AM Monday. The Monday Drop checklist is the quality gate — if it is not all checked, the episode is not ready.
What happens: Work through the Monday Drop checklist top to bottom. Fill in the Weekly Analytics Wrap — a fast gut check on how the week moved across downloads, YouTube, SoundStage, and FNL. Fill in the week direction buttons. Paste Fathom transcript after.
Friday Post-Live · After 7PM — FNL Debrief
15 to 30 minutes right after the live ends. This is not a full meeting — it is a fast capture while the experience is fresh. What landed. What the audience responded to. What needs to be elevated before next Friday.
What happens: Fill in the FNL Live Numbers — Peak Concurrent Viewers and approximate views are available immediately. The energy notes field captures what you felt in the room. Paste the Fathom transcript. The analysis will be FNL-specific and feeds directly into Tuesday's analytics review.
Understanding the Analytics — What Every Number Means
Episode Performance Card — YouTube, per episode
Impressions CTR — The most important first-impression metric on YouTube. It is the percentage of people who saw your thumbnail and clicked. YouTube's own data shows most channels range from 2% to 10%. Below 2% means your thumbnail or title is not compelling enough. Above 5% means you are doing something right. This is directly in your control — better thumbnails and titles move this number.
Avg View Duration + Avg % Viewed — These two together tell you if the content is holding people after they click. A 10,000-view video with 70% average view duration is worth far more to the algorithm than a 100,000-view video with 8% duration. YouTube rewards watch time above everything else. If people are clicking but not staying, the opening of the episode needs work.
Subs Gained (this ep) — How many people subscribed specifically because of this episode. This is your subscriber conversion rate at the episode level. Track which topics, guests, and formats produce the most subscriptions — those are your growth drivers.
Views + Watch Time — Views alone are a vanity metric. Watch time is what the algorithm uses to decide whether to recommend your content. A video with fewer views but more total watch time will outperform a viral video with low retention in algorithmic reach over time.
Channel Health Card — Last 28 Days
This card shows channel-level performance separate from any single episode. It tells you whether the channel is growing or plateauing over the past month regardless of individual episode spikes.
Views + Watch Time (28-day) — Are these numbers growing month over month? If views are flat but watch time is growing, the algorithm is rewarding you. If both are flat, it is a signal to look at your CTR and retention.
Subs Gained vs Subs Lost (28-day) — Net subscriber growth tells you if the channel is building a loyal audience or churning. Losing subscribers faster than you gain them is a content alignment problem — the wrong people are finding the channel.
RSS.com Card: This Episode + Whole Show
This Episode: Open the episode in RSS.com. Last 24 hours and All time are the boxes at the top. On Tuesday, a new episode's 30-day and all-time numbers are the same, so only All Time is logged. This matches how Pulse logs RSS for each episode.
Whole Show: From the Overview page. Last 24 hours, Last 30 days, All time, and RAS (last 3 episodes) are the boxes at the top. For 7-day, set the dropdown to Last 7 days and read the number next to the Downloads chart title.
Top Sources: From the Apps, Directories & Browsers bar on the Overview page. Log the top three by name and percent. RSS.com counts downloads from every source, including browsers and PodMatch, so this shows what is behind the download number.
30-day vs Previous Period: The percent RSS.com shows under Last 30 days (for example +173%). It compares the last 30 days with the 30 days before. Type it with the plus or minus sign. It turns green when up and red when down.
Spotify Card: This Episode + Whole Show
This Episode: Open the episode in Spotify for Creators (Analytics, Since published). Plays, Audience, Consumption Time, Avg Consumption Time, and Comments come from the top of the page. Completion Rate and the three quartiles come from the Episode completion section. Monday's numbers may be thin on Tuesday because Spotify needs a day or two to catch up.
Quartiles: The 1st, 2nd, and 3rd quartile show what percent of listeners were still there at the 1/4, 1/2, and 3/4 marks. A big drop before the 1st quartile means the opening did not hold people. A drop in the middle means part of the conversation lost them.
Whole Show: From the show Analytics tabs, set to Last 30 days. Plays and Audience come from Overview. New and Returning Listeners come from Audience. Impressions and Avg Completion Rate come from Discovery. Followers Gained, Consumption Time, Avg Consumption Time, and Comments come from Engagement.
Spotify Followers: two settings, one box: On the Engagement tab, the Followers box changes with the date range. Set to Last 30 days, it shows new followers. That goes in Spotify Followers Gained (Last 30 Days) on the Spotify card. Set to All time, it shows everyone following the show right now. That goes in Spotify Followers (All Time) on the Social Following card. Year to date only shows followers gained since January 1, so it is not used.
Conversion Rate: Fills in by itself: Plays divided by Impressions. It shows how many people who saw the show on Spotify pressed play. It cannot be typed into.
Apple Podcasts Card: This Episode + Whole Show
This Episode: Open the episode in Apple Podcasts Connect (Episodes, All Time). Listeners, Engaged Listeners, Plays, and Average Consumption are the four boxes under the chart. Apple can run up to 72 hours behind, so Monday's episode may not show on Tuesday.
Whole Show: From the Overview page, set to the month. Followers, Listeners, Engaged Listeners, and Plays are across the top. New Followers is below. Time Listened shows hours and the percent that came from followers.
Not enough data: Apple hides Listeners and Engaged Listeners until enough people have listened. Leave those blank when Apple shows "Not enough data."
Apple Followers: Type it once in the Apple card. The Apple Followers field in Social Following copies it automatically and cannot be typed into.
Friday Night Live Performance Card — How the Live Performed
Impressions → CTR → Engaged Views → Watch Time (The Funnel) — This is the most important diagnostic tool for the live. Impressions tells you how many people YouTube showed your thumbnail to. CTR tells you how many clicked. Engaged Views tells you how many of those actually stayed and watched. Watch Time is the result. A large gap between impressions and engaged views means the thumbnail or title is not matching what people expect when they click.
Peak Concurrent Viewers + Concurrent % of Subs — Peak concurrent is your live audience at its highest point. But the number that actually matters for understanding your live health is concurrent viewers as a percentage of your total subscribers. Research shows that for a channel at 10,000 subscribers, 50 to 100 concurrent viewers is strong. This percentage tells you whether your existing audience is showing up for the live.
Avg % Viewed — For a live stream, this tells you how much of the total broadcast people watched on average. A very low number means people are dropping off early — the opening of the live is not holding them.
Subscribers Gained — The live's ability to convert viewers into subscribers. This is the direct growth signal from every Friday Night Live. Track which topics and formats produce the most subscriptions.
The Save Bar — Three Buttons, Three Jobs
Save + Sync
Hit this during the meeting as you fill things in. It writes everything to Firebase instantly so the other screen updates within 5 seconds. Use it as often as you need. It does not create a history entry — it just keeps both screens current.
Save Meeting
You must be on the correct meeting tab when you hit this. Hit it once at the end of the meeting — not during. This captures a permanent weekly entry in the Meeting History. It also automatically moves any unchecked agenda items to the next meeting in sequence. Tuesday unchecked items go to Thursday. Thursday goes to Friday. Friday goes to the following Tuesday.
Close Out Week
Hit this Sunday night or Monday morning before the new week starts. It promotes Next Monday's Drop to This Monday's Drop, clears all notes and analytics fields, carries any remaining unchecked agenda items forward, and resets the hub for the new week. Both screens clear through Firebase simultaneously.
The Baseline System — How the Hub Gets Smarter Over Time
Phase 1 — Data Collection: Every Tuesday you fill in the analytics. The hub collects these numbers silently. A progress bar shows how many weeks of data have been collected. Nothing fires until there is enough real data to say something meaningful.
Phase 2 — Baseline Report: Once four Tuesday entries with real analytics exist, the hub generates a combined baseline report. It reads both the quantitative numbers and the qualitative meeting notes and Fathom transcripts from those weeks. It surfaces what the numbers reveal, what the meetings reveal, what both together show, and one clear strategic direction. This is the hub becoming an actual strategic advisor — not just a data entry tool.
Fathom Notes — The Outside Perspective
After every meeting, paste the full Fathom transcript — not the summary, the full transcript — into the Fathom Notes field. Three seconds after you stop typing, the hub sends it to an outside analysis engine.
The analysis surfaces three things: what was actually committed to versus what was left unresolved, what the conversation reveals about what is not yet producing the results you are building toward, and one specific action for the week targeted at growth and discoverability.
The Post-Live debrief Fathom analysis is FNL-specific — it focuses on what the live conversation reveals about what needs to be elevated before next Friday. It is more direct and more uncomfortable than the other tabs because the live is where the audience sees you in real time.
Meeting Agenda — How Items Flow
Add agenda items before the meeting — either L. Michael or Evan can add them from their screen. Assign ownership with the L. Michael or Evan button so it is clear who owns what.
During the meeting, check items off as you cover them. Checked items lock — they cannot be edited or deleted after they are marked complete. This is intentional: the record of what was addressed is permanent.
When you hit Save Meeting, any unchecked items automatically move to the next meeting's agenda. Tuesday items carry to Thursday. Thursday items carry to Friday. Friday items carry to the following Tuesday. Nothing falls through the cracks.
Key Links
SoundStage Portal
soundstagefayeway.com
Trial Page
trial.fayewaymedia.com
YouTube Studio
studio.youtube.com
Spotify for Podcasters
podcasters.spotify.com
Apple Podcasts Connect
podcastsconnect.apple.com
Brevo CRM
app.brevo.com
Discovery Call
Calendly · FAYEWAY Media
Master Google Sheet
Episode tracking + guests
Questions — contact L. Michael at support@fayewaymedia.com · FAYEWAY Media LLC · The Oriance Group, LLC